Knowledge Anywhere builds technology-based learning solutions and channel solutions to help companies improve employee performance and drive sales. The company has taken significant steps to develop an innovative method for internationalizing and localizing online content.

“The new Global Content Manager allows Knowledge Anywhere’s clients to make the most of their technology investments by streamlining processes that are historically time and labor intensive,” explains Bill Strelke, executive vice president of marketing and business development, Knowledge Anywhere. “For instance, once Knowledge Anywhere has created a custom learning site for a corporation, there may be content changes that need to occur downstream on multiple sites and in a variety of languages. With the Global Content Manager, these changes can now be facilitated without tapping a company’s Webmaster or expensive Web-developer resources. Our solution makes it cheaper, faster and easier to publish content online in a variety of languages.”

According to Strelke, the Global Content Manager automates the process of updating online content so non-technical authors can contribute, edit, manage and publish their text and images online in multiple languages. The Global Content Manager is designed to save clients’ time and will help them reduce costs when they are developing or maintaining custom, online content. Benefits of Global Content Manager include:

• Easy to update: The owners of the e-learning site or particular content can update content on an as-needed basis without depending on a webmaster. The intuitive authoring tools allow someone who does not know HTML or XML to create high-quality content.

• Easy to secure branding and stylistic integrity: One of the biggest fears of having non-webmasters add content to a website is that style and formatting will be altered or lost. With the Global Content Manager, website branding and stylistic integrity remain intact.

• Speed to publishing increases: There is a progressive workflow management system built into the Global Content Manager. When content is ready for approval, people are notified automatically via email, thereby, increasing the speed to publishing.

As multinational companies become commonplace in the global business landscape, the capabilities of the Global Content Manager become critical.

“It is too costly, even for large corporations today, to support their own content management solution, especially on a global scale in a variety of languages and taking varying technical capabilities and human resources into account,” says Nick Payne, director, Americas Training Organization of Dade Behring. “The Global Content Manager gives us the ability to react quickly to make improvements and localize our Web-based training for a global audience in the most economical manner.”