Blackboard expands in Europe

Category:Technology; E-learning Suites
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Vendor:Blackboard Inc.
Date:18/4/05

Blackboard announced the arrival of Dave Hayward as Marketing Director, Europe. Mr. Hayward will serve as a dedicated in-market resource to assist Blackboard in meeting the e-Learning needs of institutions across the region. Mr. Hayward joins Blackboard with a decade of experience working as a marketing executive at Oracle Corporation.

Blackboard has also retained The EuroPR Group, a London-based Independent PR Consultancy to support its European marketing and communications efforts. EuroPR Group will work closely with Mr. Hayward to generate awareness and excitement about how Blackboard is enabling academic institutions across Europe to enhance the educational experience. More than 350 learning institutions currently license Blackboard software products and services in Europe, some of which are hosted by Blackboard's ASP Services from servers based in the United States.

Later this year, Blackboard intends to open a new ASP data center in Amsterdam to enable more of its clients to host their Blackboard(R) solution through Blackboard ASP Services. The center will be staffed and monitored 24 hours a day, seven days a week, 365 days a year. Hosting with Blackboard is quick, easy and affordable and frees institutions to focus on their education objectives.

"Blackboard is making a solid commitment to expand is presence across Europe," said Michael Chasen, CEO and President of Blackboard. "We recognize a real demand for e-Learning tools in the region, and these new resources will enable us to help schools achieve their educational objectives."



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