| One of the biggest challenges with any e-learning is how to ensure maximum take up and usage. How to get people to stick when they click? Kineo have issued a free new guide on how to market and launch e-learning.
Developing effective rapid e-learning isn’t simply about delivery. With so much effort needed to create a course it’s easy to underestimate the amount of effort to get it out to the audience, accepted and used.
A successfully marketed course is likely to:
Increase take-up of the training
Ensure return on investment in training – unused training is a waste
Ensure staff are trained in the skills and knowledge they need to do their jobs successfully
The Kineo free Guide explains:
Why you should market your rapid e-learning
How to market rapid e-learning
What to include in a rapid e-learning marketing campaign
How to run teaser campaigns
How to involve line managers
Example launch activities and timetables
Steve Rayson, Kineo Managing Partner said: “Marketing and e-learning should not be strangers. We believe that effective marketing techniques play a dual role in e-learning: as tools to entice and promote usage, of course, but also we have increasingly been using marketing techniques within our e-learning to deliver short, sharp messages, to shock, divert and entertain – all to grab and hold attention. One of the key tenets of our marketing approach at Kineo has always been to give stuff away. This free guide is the latest example of how we think freely and differently about E-learning.”
Download the free rapid guide on marketing e-learning at the Kineo website.
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